Our Promise to You:

Your choices will be honoured, your birth will be family centered, and your care will be personalized to your needs.

No matter what, you will be supported every step of the way by a team who cares deeply about you and your birth.


At 2,000 sqft, our free-standing Birth Center features two full Birth Suites which have become a favourite place for expecting moms.

Proven to be Safe, Naturally Pain Relieving, and Comforting, over 70% of our babies are born in the water. 

Lactation support from a Certified Lactation Specialist (CLS) can make the difference between a great breastfeeding experience and one filled with unnecessary pain and difficulties. 

Your birth is a unique experience. We are committed to Personalizing your Care to meet your individual needs as we Support you in your journey of motherhood.

As part of your care, Childbirth Education Classes will help you to be prepared and confident for your out of hospital birth.

With over 2,000 babies and more than 30 years of combined professional experience, each of the 7 members of the Heartbeat team is prepared to help you birth your way.

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Each picture in the Heartbeat Birth Gallery is a glimpse into the special beginnings of new life brought into the world by the tenacious love of a mother.

Frequently asked questions

What does a Midwife Cost?

At Heartbeat Midwifery, our goal is not to enrich ourselves but to enrich our community by making midwifery care accessible. As such, we are the top rated and most competitively priced Birth Center in West Texas. Payment plans are flexible and based on each individuals needs. During your initial consultation, which is free, we will discuss a payment plan which fits your needs and the details of your particular insurance. We offer discounts to active Military Families and those needing financial assistance as much as we are able. We would love to discount everyone, but we are only able to provide a set number of discounts each month on a first come first serve basis.

Do you Accept Insurance?

Heartbeat Midwifery is the only Birth Center in Lubbock to include Insurance Billing with a Specialist in our standard package price. We are able to accept many insurance carriers as an out-of-network provider. Our Insurance Billing Specialist is available to walk you through your insurance policy and obtain a verification of benefits. You can enroll with her here.

Are you able to provide Early Gender Tests?

Yes! We are set up through Peekaboo to provide gender reveal test results within a few days. All you need to do is call for an appointment at the Birth Center.

Fun Facts

Biggest baby: 12lbs and 23 inches long! Smallest baby: 3lbs 12oz Unique places babies have been delivered:

  • An ambulance
  • A taxi cab
  • The sidewalk just outside the hospital door
  • In the shower (turned the shower off just in time!)
Heartbeat Staff have participated in maternal care in:
  • USA - Texas, Pennsylvania, Idaho
  • Switzerland
  • Phillipines
  • Indonesia
  • Botswana
  • Tanzania
Most Unique baby name: Czxhigkryte (pronounced "Secret" in the Philippines)

What Services do you Provide?

Consultation and Interview: Heartbeat Midwifery offers a free meet and greet which gives you the opportunity to see if we are a good fit for you during your pregnancy and delivery.

Included in Service Package:

  • Insurance Guidance and Billing through an Insurance Billing Specialist
  • Pregnancy & Nutritional counseling
  • Birth Education Classes
  • Access to lending library
  • Normal Business hours availability for all questions & concerns
  • 24 hour availability of a midwife for urgent concerns
  • Prenatal visits (average 12) & Postpartum visits (average 5)
  • Routine lab work including OB Panel, Glucose, Iron Levels
  • Medical supplies and medication necessary during delivery
  • Suturing
  • Herbal Bath for mother and baby
  • Newborn eye prophylaxis, vitamin K injection, & newborn screening
  • Breastfeeding Support with a Certified Lactation Specialist
  • Use of a Birth Pool for home birth (hose not included)

Additional Services Not Included in Package:

  • Non-routine lab work
  • Ultrasounds ($145)
  • Nitrous Oxide ($225)
  • Postpartum Pap Smear ($55)
  • Placenta Encapsulation ($150 for current clients)
  • Peekaboo Early Gender Reveal ($129)
  • RhoGAM ($120 each)

Do you provide options for pain relief during labor?

Though we do not provide many of the pain relieving medications or an epidural, we do have a few options for pain management during labor. First off, you will not be resticted to laboring on your back in stirrups! You are will be encouraged and helped to move into positions which alleviate pain and help to birth your baby. Additionally, during prenatals you will be able to prepare your body through spinning babies. Nitrous oxide, which has been widely used in Europe and is becoming more poplulare in the USA is also an option for pain managment. Click here to read more. Water birth is often described as natures epidural and is provided for in large tubs in both births rooms or as a blow up pool for home birth. Click here to read more.


From Our Clients


     I honestly don't even know if I can put into words my gratitude for you, your guidance & support through this pregnancy, labor & birth. You are the epitome of what a midwife should be. I will truly forever be thankful for you.

                            Katlin Johnson &

                                                           the twins